I’m not a salesperson.
I don’t want to come off salesy.
I don’t want to seem sleazy.
Ever found yourself thinking any of those things?
I hear some version of these thoughts a lot from people who want to make money.
They don’t realize that they are majorly blocking money from coming to them by resisting learning how to sell and market.
Fact: Money gets transferred between people because one of the people has something that the other person values enough to pay for.
In order for a transaction to take place, the buyer has to have found out about the valuable thing the other person is selling in some way.
It doesn’t matter if what’s on offer is a life-changing operation, an incredible healing modality, a beautiful charitable cause, or a shiny new sports car: there’s always someone getting the message out there to a desired recipient.
If you want to make money, especially if you want to do it in a way that truly helps people, you have to embrace two things: sales and marketing.
I love Dan Pink’s definition of selling in his book To Sell Is Human: The Surprising Truth about Motivating Others.
He says that even if no money is exchanging hands, studies show that 40% of the time we spend at work, regardless of our profession, is spent influencing, persuading, or convincing others. This, my dear, is sales.
WHAT ARE YOU SELLING?
We sell our spouses on marrying us. We sell our children on brushing their teeth. We sell our co-workers on our brilliant ideas at meetings.
Marketing is what you do before you sell. It’s communicating the value of what you have for them.
To me there’s no defined line between where marketing ends and sales begins. The two are a match made in heaven.
We’ve all had experiences where someone tried to sell to us in a way that left us feeling grossed out. And many of us have been in situations where we felt we had to convince someone to do something that we knew wasn’t actually in his or her best interest.
But just because we had one bad meal when we were out to eat doesn’t mean we stop going to restaurants altogether, right?
One or two weird sales experiences do not make the whole endeavor immoral, sleazy, or slimy.
In fact, my friend Marie Forleo says that if you have something to offer that makes the world a better place, that you truly believe in, and you’re not learning how to get it out there (i.e. marketing), then you’re actually stealing from the people who need you most.
How’s that for a reframe?
I share the beginning of Marie’s free business training video series last week. (This series is part of B-School, her incredible program that teaches how to make money and change the world through building an online business. Stay tuned for an announcement coming soon about my bonus offers should you choose to sign up for B-School through my recommendation).
If you have any resistance to sales and marketing, even if you never plan to run your own business, you must watch this next video in the series.
MODERN, ELEGANT MARKETING
Why? Because the channel through which money is exchanged requires sales and marketing. And if you’ve got your panties all bunched up about the route through which money flows, money isn’t going to be flowing in your general direction.
If you want to make money, in a business, in a job, or any other which-way, understanding elegant, full-of-integrity, modern marketing is key.
In fact, if you want to learn how to move people to take actions that are good for them, regardless of whether or not money changes hands, learning sales and marketing is key.
And Marie Forleo is just the gal to lay it out for you.
Marie’s second training video is out today and it covers:
- The single most important factor to making an income — and an impact — online or anywhere. (This is a must-watch if you have any beliefs about sales or marketing being icky or sleazy.)
- What she calls her “dirty little secret” to making millions. Listen for the Trojan horse part — super-smart and service-oriented!
- 13 simple, on-point strategies for having a business that thrives online. Most people miss these because they’re chasing “shiny objects.” (I know because I’ve been there.)
Click on Marie’s pretty face below to be taken to the free training video. Grab it now because these trainings will only be available for a short time.
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Who knew that this one often-avoided skill could make all the difference in whether we attract money or not? @Kate Northrup just turned me on to this complimentary video from online business maven @Marie Forleo that taught me the single most important factor to making an income — and an impact — online or anywhere. (This is a must-watch if you have any beliefs about sales or marketing being icky or sleazy.) Check it out here: http://bit.ly/1T8XrbX
OVER TO YOU:
How do you feel about sales and marketing? What did you learn in Marie’s video that was a new perspective for you? Leave a comment below – I’d love to know your thoughts and feelings on this!
P.S. If you’re considering taking B-School this year, I’d love you to join Marie, my husband Mike, and me for a B-School Q&A call on Thursday, February 18th at 4pm EST. We’ll be at your service for an hour to help you understand the program and whether or not it’s a fit for you. We’ll be talking online marketing, business strategy, building a soul-centered business, and more. Register for the call here. (If you can’t come on live it will be recorded and we’ll send it to you if you’ve registered.)
P.P.S. Video #3, the final video of the free training series is coming up on Thursday. Make sure you don’t miss it by getting on my list so it comes right to your inbox.