Though I’m a natural blonde, I have uncharacteristically intense eyebrows for my coloring.
After a few weeks without maintenance they start to look like caterpillars. And I start to mistake myself for Groucho Marks when I catch my reflection quickly.
Yesterday I’d had enough and I booked myself a last minute appointment with my badass hair stylist who also is a waxing queen.
She has a haircut just like P!nk, she goes to raves, and just generally doesn’t take any shit from anyone.
As I was lying in her chair grimacing every time she swiftly pulled a waxy strip away from my face, I decided to distract myself by talking to her about my wedding.
The Power of A Clear No
I told her I’d been dreaming of 1930′s style finger-waves. She stopped me in the middle of my vintage bridal ramblings to make it clear that she doesn’t know how to do finger waves. She emphatically added that wedding hair is NOT her thing.
She wanted to be 100% clear that she was not the woman I was looking for to make my nuptial do come true.
And, as I was leaving the salon, she introduced me to the woman who LOVES to do bridal hair to make sure I was in good hands.
Can I tell you something? I trusted her fifty million times more as a result of her mega clarity around what she’s not only not good at, but not even interested in delivering.
I’m going to send her more referrals and enjoy my cuts and colors even more than I did before because of her honesty and clarity.
Here’s what I learned yesterday:
When you’re clear and honest about what you don’t offer, your customers will trust you more.
How many times have you bent yourself into a tangled pretzel trying to do something for a customer that you either: a) didn’t know how to do b) weren’t good at c) didn’t like doing, or d) all of the above.
I can answer that I’ve done all of those things more times than I’m proud of.
Recently I got asked to do a speaking gig for an audience of mostly corporate women. You know what? I’ve never worked in a corporate setting. My ideas around money and freedom are kind of outside the box.
I pondered and then I said no because I’m not interested in setting foot inside that particular box. (There’s nothing wrong with working in a corporation. There are a lot of great ones. It’s just not my thing.)
It felt soooo good to turn down my full speaking fee out of clarity because I know what I don’t do.
One of the mistakes that dims the light of enthusiastic business owners everywhere is trying to be everyone to everybody. (And, by the way, that pretty much dims the light of all humans too.)
My wish is for us to all spend just as much time figure out what we don’t do as what we do do.
Start Here to Get Clear
In fact, if you’re feeling lost about your purpose, starting here:
1. List what you’re not good at.
2. List what you don’t like to do.
3. List what you have no interest in learning how to do or how to be good at.
Trying to be who you’re not, in business, or in life, will kill your progress, not to mention your spirit. (Click to tweet!)
Being exactly who we are in a purposeful way is but one of the key strategies for being a profitable business owner (and a self-actualized human. Cool how it works out that way, right?)
But, of course, it’s not the only key.
I’m teaching a free, online event called The Anatomy of Making Online: 7 Simple, Doable Strategies for Making A Profit and A Difference.
I’d love to invite you.
It’s February 19th at 8pm EST. Click the image below to register.
(I delivered this same topic last year but since I’m obsessed with transformation, it’s new and improved. I’ve learned A LOT over the last 12 months and I’m ready to share it! Plus, I love the title of this event so I couldn’t stand to give it up.)
Here’s what I’m going to be teaching:
- how taking my business online increased my revenue by over 750% and what strategies I used to do that (some of them will surprise you!)
- the strategy I used to increase my audience by 700% in the last year alone
- the 3 most important financial questions to ask yourself when starting or growing a business
- how to not feel guilty for taking time off from your business
- why being nice might be the kiss of death for your financial success
- the single most important question to ask yourself when it comes to organizing your time and why working without it is a total waste of energy
- what your most precious asset is in business and how to leverage it to make the competition totally irrelevant
Ready to join in the fun? Click HERE to register.
I LOVE delivering content to people all over the world while in my jammies in Maine. It’s part of my authentic business strategy (and I’m excited to share some tips on how to figure out yours!) Last year we had thousands of people join us for this event and I’m simply tickled to offer it again.
See you on the 19th!
Been itching to start an online business or up your game with the one you already have? @Kate Northrup is teaching a free online event called The Anatomy of Making Money Online: 7 Simple, Doable strategies to Make a Profit and A Difference. I’m going. Want to join me? http://bit.ly/1ou4vis
Pssst – have you seen this yet?
P.S. Have you watched these phenomenal business training videos yet? Marie Forleo has done it again. Smart, useful, and at times, profound, information that will help you make money with your online business (or take your offline business online) and make a difference too.
The final video is out today, and this one not only gives a look behind the scenes of Marie’s business, it also gives you an inside look at some incredible before and afters from people who’ve taken B-School.
She also covers seven common excuses that kill our success.
Best of all? Marie tells you how you can win a scholarship to B-School in this video. It’s time sensitive so if that tickles your fancy, watch it now.
I’m a very proud affiliate of Marie Forleo’s B-School. I’ll be sending the details on the gifts I’m offering when you choose to enroll in B-School through my link when the doors open February 19th. Stay tuned! (We’ve been having A LOT of fun designing these bonuses for you!)
Over to you:
What are you ready to be a clear no about in your business, or in your life? Leave a comment below. Yay for boundaries!